The Brief
As part of UniSC’s flagship campaign Better Starts Here, we were engaged to create a suite of cinematic brand assets that would speak to ambition, authenticity and the diverse journeys that begin at the university. UniSC tasked us with developing a hero brand film alongside a library of still photography content that could be deployed across multiple campaign channels — from national digital advertising to cinema placements, billboards, buses and trains.
The Brand Film & Campaign Photography
Working closely with UniSC’s marketing team, we guided the project through every stage — scripting, storyboarding, production, post-production and delivery. The aim was to build a campaign anchored in authentic storytelling, showcasing real students and their transformative experiences at UniSC.
The hero brand film was crafted to inspire prospective students by highlighting the personal journeys and ambitions nurtured at the university. Through a cinematic lens, we captured the vibrancy of campus life, the diversity of student stories and the spirit of opportunity that Better Starts Here represents.
Alongside the film, we produced a suite of brand photography to complement the campaign. These stills were captured with the same cinematic approach, ensuring visual consistency across every touchpoint.
The assets — both video and still — were rolled out nationally, forming the backbone of UniSC’s digital advertising, cinema campaigns, and large-scale out-of-home media. From billboards to buses and train wraps, the content became a bold and highly visible expression of the UniSC brand, connecting with audiences across Australia.
