BRIEF To create a 30sec-1min video for socials, clearly conveying Springfree’s durability and safety over time in the Australian climate where summers take their toll on outdoor products.

CONCEPT We emphasised the extreme heat of an Australian summer with heat wave effects, sound effects and razor sharp cuts between product close ups. We then contrasted these shots with a light and fun soundtrack, a warm motherly narration and some kids having a great time jumping on their Springfree which lasts Summer after Summer.

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