Raw Lens welcomes new creative producer Stephen Kane to the Sunshine Coast team

Raw Lens (Raw Lens Media) is excited to announce the appointment of Stephen Kane as Creative Producer – a world-class storyteller bringing over 12 years of elite video production experience to the Sunshine Coast.

Stephen Kane has joined Raw Lens (Raw Lens Media) on the Sunshine Coast as Creative Producer. Stephen brings more than 12 years of video production experience from the IRONMAN Group, where he produced live and non-live content across Oceania and internationally. He is based on the Sunshine Coast, QLD.

A world-class creative producer joins Raw Lens on the Sunshine Coast

Raw Lens is proud to welcome Stephen Kane to the team as Creative Producer. Stephen joins after more than 12 years at the IRONMAN Group in Oceania – one of the world’s most recognised endurance sports organisations where he produced live and non-live video content for events spanning the region and beyond.

His appointment marks a significant strengthening of the Raw Lens creative team, adding a producer with a proven international track record to a Sunshine Coast video production agency already trusted by some of Australia’s most recognised organisations.

Stephen Kane — creative producer background and expertise

Stephen Kane is a highly regarded creative producer with deep expertise in storytelling through video. During his 12-year tenure at the IRONMAN Group, he was responsible for producing compelling content around some of the world’s most demanding endurance events — capturing the stories of everyday athletes chasing deeply personal goals, and bringing those stories to life on screen.

His work spanned live broadcast production, event documentation, and long-form storytelling — giving him a rare breadth of experience across both high-pressure live environments and considered, craft-focused non-live production. That combination is precisely what makes him such a powerful addition to the Raw Lens creative team.

• 12+ years at the IRONMAN Group, Oceania — producing live and non-live video content for world-class endurance events across the Asia-Pacific region and internationally.
• Elite athlete storytelling — trusted by competitors and organisations alike to tell authentic, emotionally resonant stories on camera — a skill that translates directly to brand and corporate video production.
• Live broadcast production experience — hands-on expertise managing complex, high-stakes production environments where quality and precision are non-negotiable.
• International production credentials — experience producing content across multiple countries and cultural contexts, with a consistent focus on authentic, meaningful storytelling.
• Collaborative creative leadership — consistently described by colleagues as the best mix of professional and approachable, with a talent for bringing out the best in the teams and subjects he works with.

In Stephen’s own words

Stephen’s decision to join Raw Lens reflects a shared philosophy — that great video production goes beyond technical execution. It’s about understanding the human story behind every brief, and crafting content that connects with audiences on a genuine level. That ethos sits at the heart of everything Raw Lens produces, from brand films and TVCs to corporate video and testimonials.

What Stephen’s appointment means for Raw Lens clients

For brands and marketing teams working with Raw Lens, Stephen’s appointment as Creative Producer directly elevates the quality of creative leadership on every project. His background in managing complex productions — where timing, logistics, and storytelling must all work together under pressure — is exactly the kind of expertise that benefits clients producing large-scale campaigns, multi-day shoots, and content that needs to perform across multiple platforms.

Combined with the existing Raw Lens team — including founder and Creative Director Tom Rawlins, and a crew of experienced videographers, photographers, and editors — Stephen’s arrival further cements Raw Lens as the most capable video production company on the Sunshine Coast for organisations with serious creative ambitions.

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